One piece of advice I give bloggers and beginning photographers is to not put too much time and money into your Facebook page. You have no control over it, Facebook does.
A Facebook page should just be another platform to reach your audience, not the main source to get new customers, readers and clients. This is one of the reasons why I Heart Faces doesn’t have hundreds of thousands of “Likes”. One being maybe we’re just not that cool and the other being we don’t put all of our time and money into it.
We use Facebook organically, posting when we can and then spread our time and efforts into many different social media outlets such as, our IHF Community Forum, Google+, Pinterest and Twitter. After the latest Facebook changes, I’m sure glad we do this!
If you haven’t heard yet, Facebook has begun charging Page Admins to promote posts to fans.
If you want to reach more of the people who “Like” your page, you will need to pay Facebook to promote your status update to more people. They are not promoting to new people who don’t know about your page, but to people who have already clicked “Like”. So basically, now a business Facebook page isn’t free to use anymore if you want to reach most of your fans. Not that everyone was ever really able to see every post you ever wrote on your Facebook page. But lately with the new Timeline, we have noticed people not seeing our posts as they did before.
Facebook uses EdgeRank to determine what your audience should see in their news feed. So you could be excited about a new service or product and post about it, but only %10 of fans might see it in their news feed. To get more people to view it, you are now given the option to promote it.
Price ranges for promoted posts are between $5.00 and $300.00. This is still in the beginning stages, so not all Facebook pages will have access to promotions yet.
As you can see in the image above, I am only reaching 14% of my audience on Living Locurto. My fans probably have no idea that they could be missing out on a sale or exclusive free design.
It’s really easy to make sure you don’t miss out on your favorite pages!
Making special lists is one way readers and customers can see more from their favorite business pages and not miss out.
How to Create A Facebook List
1. Go to your favorite Facebook Pages and hover over the Like Button.
2. Make sure the “Show in News Feed” is checked.
3. To organize your favorite pages, create a list of them by clicking “New List…”
4. Now that your list is made, each time you visit a page, just add them to the list by hovering over the Like button. In the example above, my list is called Favorite Blogs.
5. Your lists will show up on your left hand sidebar under “Interests”. Click the list and browse through what is happening.
I just made my list this morning, so by the time you read this, Facebook could have made even more changes.
This is a great tip to provide your readers and customers. Just send them over here to read this tutorial. We don’t want to miss out on any of our favorite news!
References & Related Articles:
Cindy Ratzlaff – Facebook debuts *promoted posts* | facebook advertising tips
Cindy Ratzlaff – Facebook promoted posts add new analytics
Have you done a “Promoted” status update yet? What did you think?
Amy Locurto, Co-Founder of I Heart Faces, is a graphic designer who provides Free Printables, DIY Craft and Party Ideas on her blog Living Locurto. You can also find cute party Printables by Amy in her shop. She sometimes she even gets a little sleep!