Written by: Raven Mathis
After beginning in the industry as a professional photographer, I learned that proofing in my clients’ homes worked much better for me. After one in-home proofing session, my profits tripled compared to my previous session. My jaw hit the floor and after doing it for an entire season, I came up with my top 3 reasons why it works for me (and possibly will for you, too!).
1. I am a people person.
I quickly fall in love with images while editing and I love to share that love with my client (Whoa, lots of love there). I can get all sorts of excited about an image, but if I just send it via email or put it in an online gallery- the client misses my excitement. It is so much easier for a client to get excited about an image when their photographer is excited about it, too.
2. Comfort is my number one goal.
I hate cold sales. And I personally hate being shoved into a tiny room and being forced to choose things because I know that the next appointment is coming in. This is why I chose my boutique style – I give my clients the time of day. I spend time mulling over the images with them and helping them choose what is perfect for them. Doing the proofing in their home already gives them a sense of familiarity. They are comfortable with their surroundings and know them by heart – so they are more likely to focus on the images and where they want to display them.
3. Visualization is key in a visual medium profession.
How is your client ever going to know what size to purchase to hang over her fireplace if you don’t bring along sizing examples or your tape measure? Even worse, you can have all these things and no wall to measure if you are meeting in a random office. I love the concept that in-home, in-person proofing gives. It allows you (the professional) to guide your clients in making the right choice for their space. It allows your clients to visualize what images are going to look like on their walls and gets them excited to hang things. I have had 3X increase in sales since taking the time to help clients choose the perfect spot. And quite personally, I love being involved in the process. I love knowing that my work will be hung in homes. Conducting the proofing session in their home also cuts down on the week’s worth of emails or calls you would get asking about which photo would look good where.
Overall, I think taking the good old fashioned approach of treating your customers like gold will speak volumes about you and your work in the end. We aren’t just selling images, we are selling an experience. What good do those images do sitting in a drawer all dusty on a disc?
Get out, get in and get you work hung on their walls – your clients will thank you for it!
Raven Mathis is a boutique wedding and family photographer in Louisville, Kentucky. She blogs for the Louisville SmugMug Pro meetups and loves to try new restaurants in her free time. You can find her on Facebook or Twitter.
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